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The idea of Moxy Boutique started when a couple of teenage girls met and instantly bonded over their growing love of fashion. They worked together in the retail industry and noticed a lack of boutiques on Oahu that provided clothing that embodied their style. They both had a similar dream of providing a place on Oahu for girls like them to shop trendy, affordable clothing with unique styles that were hard to come by on the island. Their years of retail experience combined with their determination and passion helped them turn their dreams into reality when they open their first brick-and-mortar store in September 2016 and their e-commerce store a few months later. Remarkably, these girls were able to run two store locations but eventually decided to stick to running an e-commerce store.

Today, Moxy Boutique is online and based out of Oahu, Hawaii. Occasionally, they participate in local pop up shops where customers get to touch and feel the clothing. If you’re ever able to make one of their pop up shops please stop by! The owners work all events and would love to meet and greet their customers whenever possible.


Moxy (n): possessing an attitude of fearlessness; force of character, determination or nerve; can stand alone with a casual demeanor.

In other words, a woman who not only manifests what she wants but actually gets it.

"The name Moxy was chosen for our boutique because we felt like it perfectly described the type of atmosphere we wanted our boutique to reflect and the attitude we wanted our Moxy girls to experience. We believe that every Moxy girl should exude confidence through their own personal style and encourage them to do just that." - owners, Brittni and Caitlin


A Moxy girl is empowered, confident in her convictions and stands out in a crowd. She strives to always present the best version of herself, which of course includes her outfit and sense of style. She knows that in order to truly embody the Moxy girl attitude it must first come from within – we just provide the tools to dress the part.

We stumbled across a quote and we couldn’t have said it any better:

“When you have Moxy, you need the clothes to match”

…girls, we got you!

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